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    Introducing

    Burberry Hero Eau De Parfum

    Embrace your extraordinary with our intense new fragrance, joining the Burberry Hero family. Adam Driver exudes the instinctive spirit of Hero Eau de Parfum, exploring new spaces and challenging stereotypes.

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    Burberry Hero

    Directed by Jonathan Glazer and captured by Mario Sorrenti, the campaign challenges the traditional stereotypes of masculinity, bringing a horse and a man together to create a modern myth amongst an awe-inspiring landscape, exploring our codes of duality and the power of the animal kingdom.

    Burberry Hero

    Through this vivid mythological metaphor, we delve into the story of someone leaping into the unknown, overcoming challenges and transforming into something new, while remaining true to himself.

    Adam Driver
    Burberry Hero

    Shop Burberry Hero

    Burberry Hero Eau de Parfum presents a man on a journey to self-discovery. An explorative spirit, with a centred sensibility. His energy exudes tender soulfulness, expressed by the presence of the horse, a powerful creature that represents our hero’s strength. Instinctive yet at ease, he is able to express the many parts of his character.

    Hero Perfume Video

    An Intense Fusion of Profound Sensuality

    Burberry Hero Eau de Parfum opens with the vibrant scent of pine needles blended with benzoin and incense over a signature base of a warm trio of cedarwood oils, creating a powerful fusion reminiscent of a forest growing near the ocean.


    ‘I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity.’

    RICCARDO TISCI, CHIEF CREATIVE OFFICER

    Go behind the scenes of the shoot with the cast and crew and experience the moments that brought our vision to life.

    Horse with Adam Driver
    Horse with Adam Driver
    Horse with Adam Driver

    Your Adventure

    Inspired by the daring spirit of the campaign, play our new game ‘The Hero’ – a journey along a wild and rocky coastline, running to freedom.

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